Nathan Teplow has spent his career helping B2B software companies scale their go-to-market strategies, building expertise across marketing, product, and competitive strategy as an operator & team builder. Today he serves as the Director of Product Marketing at Boston based e-commerce leader Salsify.
Here’s what you need to know about Nathan…
Growing up just outside of Boston, Nathan had early exposure to the technology ecosystem watching his father’s technology consulting career in the era of emerging relational database technology. As the oldest of four siblings, leadership responsibilities came early, and he was encouraged by his parents to pursue his interests.
Sports were another foundational influence. Whether it was competing on the soccer fields, wrestling, or tennis Nathan credits team sports for shaping his understanding of team building, competition, and resilience. Those lessons continue to influence his approach as a product marketing leader today.
He traveled south to attend the University of Miami (Go Canes), where he studied Marketing & Finance, drawn to the blend of creative and analytical disciplines. Over the summer, he had a formative internship at Blue Train Mobile. They were a small startup that exposed Nathan to “wearing many hats” like learning Salesforce workflows, content marketing, and outbound sales.
Upon graduation, Nathan took a full-time role at Blue Train Mobile in sales development. While sales wasn’t his natural interest, the experience was invaluable and helped him develop a strong understanding of the sales process while learning soft skills like how to pitch, negotiate, demo, and build customer relationships. Over time he moved into a more marketing-focused role owning the company’s blog, running email campaigns, and managing cross-functional projects.
Nathan’s next role was at Continuum, a Boston-based IT management software provider. Hired initially to run the blog as a Marketing Programs Manager, Nathan quickly expanded his remit into broader campaign management. When Continuum’s CMO tapped Nathan for a Product Marketing position, he hadn’t really considered the career path but it immediately resonated. Nathan enjoyed the proximity to product development, customers, and business outcomes – blending strategic planning with customer intimacy.
At Continuum, in his first formal Product Marketing Manager role, he gained management experience for the first time. Continuum helped him develop an appreciation for the power of strong product positioning and clear differentiation in competitive markets, and how to develop go-to-market programs that balance consistency, scale, and agility.
Next, Nathan found a role at scrappy, cybersecurity-focused startup IntSights. As the first and only Product Marketer, he built much of the product marketing function from scratch – establishing messaging frameworks, creating pitch materials, and engaging analysts – to elevate market credibility. Operating across time zones with an Israeli-based product team taught Nathan flexibility, cross-cultural communication, and resilience in laying a strong product marketing foundation in a complex, fast-moving market.
In August 2019, Nathan joined Salsify as a Senior Product Marketing Manager ahead of the company’s Series E fundraise led by Warburg Pincus. Salsify had $10s of millions in revenue and 300+ employees as the growth stage startup scaled into a multi-product, global organization.
Nathan was tasked with supporting Salsify’s strategic expansion into the Product Information Management (PIM) category. He quickly became known internally for his structured, analytical approach to go-to-market strategy. Next, he was tasked with building and leading Salsify’s Competitive Intelligence program tracking over 25 key competitors, creating win-loss programs, and establishing data-driven feedback loops for executives and sales.
Nathan’s work in competitive intelligence led him to build a methodical program turning qualitative data from customer interviews, sales feedback, and market observations into actionable insights. Over four years, Salsify completed nearly 200 structured win-loss interviews into a rigorous feedback engine for one of Boston’s leading vertical SaaS companies.
Today, Nathan leads all of Salsify’s Product Marketing efforts. His role includes leading Core Product Marketing (launches, messaging & collateral), Pricing & Packaging strategy, Analyst Relations, GTM Campaign Strategy, and Partner Marketing Enablement. He’s helped rebuild the product marketing team for this new phase of company growth, re-establishing launch processes, organizing collateral systems, and establishing new cross-functional planning processes to ensure Salsify’s GTM engine can continue to scale and achieve their growth goals.
Nathan’s leadership philosophy mirrors his operational discipline: own your space fully, ground decisions in structured frameworks, and bring the market’s voice back into the business to drive smarter growth.
Turning Qualitative Data into Quantitative Insights
Nathan has spent years turning sprawling qualitative research into structured, quantitative insights that drive better strategic decision making.
He’s seen repeatable frameworks, like structured win-loss programs and competitive dashboards, help organizations avoid reactionary, anecdotal decision-marking to stay anchored to market realities. Over 200 customer feedback interviews, Nathan and his team developed a scalable system to bring better insights to the GTM & Product teams at Salsify.
Through this program, Nathan learned good marketing isn’t about pushing message(s) out! It’s about listening deeply, collecting insights, and then structuring those insights systematically so they can be brought back to internal teams to better inform growth and roadmapping.
Building a funnel of feedback and then systematizing that flow of information to be properly absorbed internally is key to a well rounded customer marketing program.
3 Career Insights / Learnings:
Join Great Companies – “Prioritize strong leadership, good culture, and market opportunity over title or salary alone. Good companies create better growth opportunities and steeper career trajectories”
Own Your Space – “Whatever role you’re in – own it fully. Be the CEO of your role and the expert internally. Build credibility and structure your work as if you are the best person in the entire world to do it”
Growth Happens in Discomfort “When you feel totally in command of your role, it’s time to stretch further. Growth happens at the edge of discomfort, so continue to look for ways to try new things and expand your scope”
Nathan envisions staying in enterprise software, working within growth stage companies where scale and growth are the focus. He hopes to continue building out marketing teams, perhaps one day as a CMO. Working with good people, solving hard problems, and representing the true voice of the market to build great businesses drives him every day. Nathan balances his career with life as a father of two young children – the ultimate exercise in leadership, adaptability, and teamwork.If you want to learn more about Nathan you can find him staying active with his young family, building the future of e-commerce product marketing, or on LinkedIn. Thanks for sharing your learnings. We look forward to seeing all the teams & products you influence in the years ahead!