LogRocket

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Founders: Matthew Arbesfeld & Ben Edelstein
Founding: 2016
Mission: LogRocket gives engineering and product teams unbridled access to see how users interact with their product and insight into how to improve each and every user experience
Employees: 100 & 80% Local
Workplace: Hybrid
Stage & Capital Raised: Series C & $55M raised
Investors: Battery Ventures, Matrix Partners, Delta-v Capital
Key Customers: Over 2,800 customers including ClassPass, Capital One, Cisco, and Rippling
Glassdoor Rating: 4.2
Valuation (estimated): $200M – $600M (assuming they sold ~10-20% of the company in the Q2 ‘22 $25M Series C fundraise)
^ this is a useless number. There is no tangible valuation until the business is sold or goes public. Don’t forget it!

LogRocket‘s goal is to make every experience on the web as perfect as possible. They help developers and product managers build better digital experiences by giving complete visibility into their user experience through pixel-perfect replays of user sessions and clear insights into logs, errors, and network activity.

Founded in 2016 by Matthew Arbesfeld & Ben Edelstein, friends who grew up in Lexington just a few cannonball launches away from Cambridge, witnessed the huge acceleration in application development during separate internships at Google. What was a cottage startup industry was becoming mainstream. Applications were becoming mission critical and needed to perform at enterprise performance levels. Designers, PMs, and front end developers were (and are) in critically high demand. They needed better tools to do their jobs.

Internet usage has been around for a while, and heightened during the pandemic. In turn, customer expectations have risen for the type of experience they expect from the websites they visit and applications they use. There are approximately 30,000 SaaS companies out there and end user spending crossed $100B in 2019 (src). With software eating a much bigger chunk of the world, it’s crucial for businesses to have high performing software applications.

LogRocket serves two key constituents – developers and front end (product, design & marketing) stakeholders. Session replay is obviously a core offering for both. Their platform helps teams understand where bugs or customer issues are happening by replaying the issue and sharing technical data to help teams understand the problem(s) more clearly in real time. Think of LogRocket like a diagnostics platform for the front end that visualizes an issue and also lets you look under the hood to figure out what’s causing it. Like your local car mechanic..but for SaaS.

LogRocket solves two major problems, fixing known issues faster and surfacing & prioritizing previously unknown issues. LogRocket’s machine learning layer, Galileo, proactively scans the customer’s application to surface the most critical issues affecting their users. Legacy monitoring tools send thousands of alerts and errors daily, making it easy to miss the most important ones. 

Galileo also assigns severity scores – the higher the score the greater the user experience impact. With severity scores for every issue in session replay, software teams can determine if a user-reported issue needs to be fixed immediately or if it can be addressed later on. Galileo cuts through the noise and saves time searching for what matters the most, allowing teams to  quickly understand what to prioritize next.

They are a classic SaaS startup with multi-tiered pricing based upon usage. Publicly, they have shared 2,800+ paying customers using the platform to monitor 3.5+ billion app sessions & 300 billion user interactions a year. Their customers received increased conversation rates, improved onboarding & retention, and better data on user experience from their platform.

Operators to Know:

My investigative powers continue to need work so apologies to the LogRocket team I’m sure I missed many up & coming operators internally

Key Roles To Be Hired:

If I were interviewing here are some questions I’d ask:

  • What are the key company priorities as LogRocket approaches 2024?
  • What are the biggest challenges as you scale the team past 100 employees? 
  • What is the long term vision for the company? 
  • What are the biggest macro & industry factors that affect LogRocket’s future growth?

We’re optimizing for readability here so to learn more about LogRocket you’ll have to D.Y.O.R. I’m excited to watch this team bring more super fast and dependable applications into the Enterprise. All SaaS users applaud your efforts. See you around town and the Internet!

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