Proton.ai is redefining the way distributors use CRM, bringing an industry stuck in spreadsheets into the future. The distribution industry is massive, touching nearly every vertical (HVAC, electrical, industrial, automotive, construction, janitorial, and more). But when it comes to technology, distributors have been left behind. Today, more than 30% of distributors with over $100M in revenue still don’t use a CRM, and many others are dissatisfied with the ones they have. Even billion-dollar distributors with hundreds of thousands of SKUs and thousands of customers are still running on gut instinct, fragmented reports, and outdated CRMs.