Founders: Borya Shakhnovich & Vadim Yasinovsky
Founding: 2008
Mission: Empowering anyone to digitally transform document workflows
Employees: 990 & <10% Local
Workplace: Hybrid
Stage & Capital Raised: Series B & $185.3M
Investors: General Catalyst, G Squared, HighSage, Morgan Stanley, UiPath Ventures
Key Customers: BillingTree, Colliers International, Nationwide Roofing, Rocket Lawyer
Glassdoor Rating: 4.1
Valuation (estimated): $1.25B
^ this is a useless number. There is no tangible valuation until the business is sold or goes public. Don’t forget it!
airSlate is building a no-code workflow automation, electronic signature, and document management SaaS platform. This team has developed products that serve over 100 million users across a product suite that includes signNow, pdfFiller, DocHub, Workflow, Instapage, and US Legal Forms to empower teams to transform how their organizations operate.
They’ve been building digital rails for over a decade so legacy businesses in the education, healthcare, legal, and construction fields can run their trains paperless, efficient, and on time.
Vadim Yasinovsky founded the startup in 2008 under the name PDFfiller to solve the problem of editing PDFs online. In 2012 he was joined by Borya Shakhnovich, airSlate’s current CEO, to help expand their offering as the company scaled to their first 10,000 customers.
Under Borya’s leadership they expanded their platform and went international. By 2018 they became airSlate to capture the enhanced range of products they offered, unified under a single brand name.
The Business Process Management (BPM) market is more than $15B and growing 20% per year (src). There’s a lot of admin out there that needs to be automated. With rising rates, remote work, regulation and businesses eager to capture efficiencies workflow automation is a critical area of continued investment for enterprises. airSlates’s massive install base uniquely positions them to leverage best in class AI tools across their product suite in order to continue driving innovation too.
airSlate aims to be a one stop shop for businesses in the education, healthcare, legal, and construction industries (and beyond) looking to improve efficiency and automate tasks related to documents and workflows.
For example, they help educational institutions automate processes like student admissions, enrollment verification, schedule planning, and more with ready to use templates from their expansive template library.
In addition to workflow automation they offer e-signature capabilities, document management, and API integration with various cloud partners so their customers don’t need to set up their own complex integrations.
Most importantly, airSlate has the customer base and data to build some really interesting AI applications to further their mission of transforming workflows. Their AI evolution bot can be installed and configured in minutes. They compete with leaders like Adobe, DocuSign, and are building a deep strategic partnership with UiPath. They acquired Instapage in 2023, which offers scalable solutions for marketers to create personalized landing pages – reducing costs, increasing conversion rates, and further engendering customer loyalty.
airSlate has continued scaling through some serious headwinds, with more than 50% of its workforce located in Ukraine. Less than 6 months after Russia’s Feb ‘22 invasion they announced a $51M June ‘22 fundraising round led by G Squared with participation from UiPath’s venture arm at a $1.25B valuation. airSlate has 900k+ customers and over $100M ARR with employees in Boston (and across the U.S.), Poland, and the Philippines.
In 2022 they were named No. 2,799 on the Inc 5000 with 198% (trailing 3 year) revenue growth and were named to the Inc. 2022 Best in Business list in the General Excellence category. Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society.
Operators to Know (Locally):
- Paul Bukhovko, Senior Director, Affiliate Marketing
- Kurt Daher, Partner Account Manager
- Kyle Kelleher, VP of Strategy & PLG
- Eugene Gorelik, Head of Engineering
- Lars Guldborg, Business Process Automation Manager
- Marc Moretti, Director of FP&A
- Evangelia Stefanakos, Senior Outbound Marketing Manager
- Harry Rhatigan, Solution Architect
My investigative powers continue to need work so apologies to the airSlate team I know I missed many up & coming operators internally
Key Roles To Be Hired:
If I were interviewing here are some questions I’d ask:
- What are the key growth goals & levers for 2024?
- As the team continues to scale domestically and abroad, what are the key cross functional challenges?
- What is the long term vision for the company?
- What are the most important roles you’ll be looking to add in 2024 // teams that need the most help?
We’re optimizing for readability here so to learn more about airSlate you’ll have to D.Y.O.R. I’m excited to watch this team bring more businesses into the digital (and AI) age. All automation experts applaud your efforts. See you around town and with digital templates everywhere!