adjoe, the leading rewards-based mobile platform, today announced the appointment of Matthew Freter as U.S. Marketing Director. Freter will lead the company’s U.S. marketing efforts and work closely with sales and business operations to align strategy and drive revenue. As more brands across fintech, QSR, airlines, and other industries seek to create richer in-app experiences for their customers, Matthew’s appointment will enable adjoe to expand the reach of its flagship solution, Arcade, which enables brands to boost engagement, loyalty, and revenue through gamified, non-transactional rewards programs.
The mobile gaming industry is rapidly expanding, with a market size projected to reach $227B by 2028, making it an ideal time for adjoe to accelerate growth as the largest rewarded ad network on both iOS and Android in AppsFlyer’s 2025 Performance Index. Since achieving unicorn status in 2025, adjoe has grown U.S. revenue by 24% year-over-year, significantly outpacing the digital advertising industry’s projected 6.7% growth. This momentum gives the company greater resources to help brands reach cost-conscious consumers through mobile gameplay and rewarded advertising. To support this growth, adjoe has more than doubled its Boston headcount in the past year. As more app companies incorporate advertising into their revenue strategies, rewarded formats are gaining momentum by creating a more balanced value exchange, where users receive meaningful rewards in return for their attention. The company now reaches 770 million users and partners with more than 1,000 companies worldwide, including U.S. brands like Fetch, GasBuddy, and EarnIn.