GrowthFactor, the MIT Sloan-born startup building AI-powered retail site selection software, just announced $5.2M in seed funding (alongside $1M in recurring revenue). The startup aims to become the operating system for brick-and-mortar expansion helping retail brands make faster, smarter decisions about where to open their next store.
Three MIT Sloan classmates watched retail teams juggling 10+ disconnected tools just to make a single site decision, and decided to build something better. What started as a consulting project is now a full platform combining site selection, deal tracking, and machine learnin, co-created with the operators who use it.
In two years, GrowthFactor has signed 30 retailers. Cavender’s Western Wear tripled their new store openings. Books-A-Million reports nearly 9x ROI. TNT Fireworks opened 150+ locations in under six months.
What sets GrowthFactor apart is its “glass box” philosophy. GrowthFactor builds models with their customers, explains the logic behind every recommendation, and keeps those models updated as conditions change.
The Seed round will go toward better forecasting, deeper analytics, and expanding the expert support layer that customers already rely on.
Follow GrowthFactor on LinkedIn → https://lnkd.in/eiQv6cH4