Today we are announcing the Copley Agent.
When we started Copley, we told our early team members, users, and investors the same thing “we’re going to spend the next couple years building the un-sexy foundational things so that when the models are ready, we have everything ready to plug into.”
Today is that day.
AI has gone beyond a buzzword to become a part of everyday life. But many companies are still struggling with identifying opportunities to drive meaningful ROI and growth using it.
We’ve built Copley to help solve the biggest challenge in business, new customer acquisition. Specifically through advertising on social media.
Our system does 3 things:
– Analyze
– Create
– Launch
For analysis, we’ve built a data science layer that dynamically labels content across every category you can think of (and many you probably can’t!). We call this system Traits. By labeling content and then analyzing embeddings that cluster both short and long-tail labels, we can identify specific details that lead to high performing content. All while tailoring it for individual brands.This allows us to generate engaging, scroll-stopping content, and continually improve using reinforcement learning.
For creation, we utilize the latest models with in-house generation pipelines. We take in strict brand guidelines, integrations to modern DAMs and creative repositories, and creative inspiration to generate high fidelity on-brand content.
For launch, we’ve built a comprehensive integration with Meta, allowing full management of a brand’s meta account, right from Copley. We can test new creatives, adjust budgets, target audiences, and everything else to help scale while improving performance.
And now, we’re delivering all of this through a natural language interface both in Slack and in our web app. Copley feels like a teammate in slack that you can get ideas from, give direction to, and use to directly launch ads.
The future is Agentic and we’re excited to be building on the leading edge.