Vizit

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Founder: Jehan Hamedi
Founding: 2020
Mission: Transform the way content is created and consumed in every industry across the globe.
Employees: 50 & 70% Local
Workplace: Remote
Stage & Capital Raised: Series A & $10M+ raised
Investors: Infinity Ventures, Brand Foundry Ventures, eGateway Capital, Lakefront Partners, Lubar & Co and several prominent CPG, retail, and technology executives
Key Customers: L’Oreal, Mars, Unilever, Colgate Palmolive
Glassdoor Rating: 5.0

Vizit is the world’s leading content effectiveness platform, enabling digital leaders, designers, and marketers around the world to view and optimize their digital content through their audience’s eyes in real time. Powered by patented intuitive AI technology, Vizit provides an easy to use software platform that helps teams deliver breakthrough digital content that stands out, delights customers, and sells more products, delivering the essential infrastructure to achieve content excellence at scale. Vizit is relied upon by the world’s most iconic brands, retailers, and agencies in over 15 countries, including Mars, L’Oreal, Unilever, Colgate Palmolive, and Harley-Davidson. 

Jehan Hamedi founded Vizit in 2020 after working with F100 brands at a market research & AI consultancy he founded called Adhark. There, the team developed novel AI-based technologies to model and predict consumer perception to make more informed, data driven marketing and product development decisions. The technology they invented ultimately led to the formation of Vizit.

Before Adhark, Jehan was an operator at Crimson Hexagon – an AI powered consumer intelligence company that was named one of Fast Company’s 10 Most Innovative Companies in Tech. He led their Growth team, scaling the company’s revenue from $2.5M to $15M+ in 24 months propelling the company to become a leader in the fast-growing and highly competitive social media analytics industry, which was ultimately acquired for $450 million. 

I tell you all this so that you know Jehan has been in Enterprise AI for the last 10+ years working with the world’s most innovative brands and technology companies, understanding trends & content that resonate with consumers, and is a named inventor on 25+ patents. For over a decade he has been inventing & building teams to help large enterprises use AI to predict consumer opinion and better connect with their customers. This ain’t no ChatGPT wrapper, alright?? 

In fact, Hamedi is credited with creating the predictive content analytics industry and pioneering the use of AI to create synthetic audiences that can predict the effectiveness of digital content for any consumer population in real time. And all this work has turned out to be absolutely essential to business success in ecommerce.

Ecommerce continues to grow and grow. This massive global market is due to surpass $3.6 trillion in 2024 (src) and Vizit sees their own TAM, every commercial image on the internet, at well over $100 billion.

When you think about anything you’ve ever purchased, thought about purchasing, or shared with a friend you had to *see* it first. And then it had to look appealing. I hate to share this but people don’t really read as much anymore. Apparently 54% of Americans read…one book last year (src). We’re a visual species! 

Wouldn’t it be reckless to send an email without spell check? Using the same logic, why would you publish a commercial image before checking it first or “Vizit-ing” it against the audience you’re serving? Vizit is building “spell and grammar check” for visuals. Helping billions of content creators present their best image online.

Jehan and his team envision a world where enterprise brands and retailers use Vizit as the essential quality check, measuring the power of an image to “see through their customer’s eyes”. Their AI system simulates consumer populations that customers can view through “audience lenses” so they can better understand how effective and successful their content will convert in just a few seconds. 

For example, they’ll generate proprietary Vizit Scores which reveal how effective a visual is (0-100) and then via an AI “heatmap” in their software platform show customers which areas of a visual are driving a performance score up or down – like reorienting a cup, swapping out a model, or changing the color of a background. They’re giving brands cheat codes to understand the most appealing images & content assets being used across the market.

The Vizit team has built state of the art computer vision-based AI technology to generate consumer and content intelligence. Brands save time & capture cost efficiencies, avoiding expensive “in market” AB testing, using their predictive analytics system. Vizit leverages thousands of traits in their algorithms across geography, demographics, psychographics & purchase history. They analyze e-commerce data, social media data & other market research sources as well as their own proprietary datasets.

For large retailers, they are also helping score and manage the effectiveness of their product catalog against competitors. Customers use Vizit to understand whether they’re competing effectively against other products in their space to win clicks and purchases. They’ve even open sourced some of their data to create a content effectiveness index for consumer brands around the world.

Vizit raised a $10M Series A in Q4 of 2022, has grown extremely fast to 40+ employees, and have already added dozens of top tier enterprise customers like Mars, L’Oreal, Unilever, Harley Davidson & more. They have customers in 15 countries across their customer base and will add integration partners across their expanding partner ecosystem. The team will continue to invest in their GTM resources too, adding to the sales, marketing, and customer success teams in 2024. 

Vizit was named one of the 15 Most Promising Tech Startups by Business Insider ranked by VCs, BostInno’s Top 22 Startups to Watch in 2022, named to CB Insights’ 2023 Retail Tech 100 List, and Jehan was honored by Boston Business Journal as one of their 2022 40 under 40 honorees and by the Path to Purchase Institute as one of the top 40 under 40 leaders in the Ecommerce industry.  

Operators to Know (Locally):

My investigative powers continue to need work so apologies to the Vizit team I know I missed many up & coming operators internally

Key Roles To Be Hired:

If I were interviewing here are some questions I’d ask:

  • What are the biggest milestones the team is looking to achieve in 2024?
  • Who are the key competitors Vizit sees in the image analytics space most often?
  • What are the biggest challenges as you scale the team to 50+ employees?
  • What is the long term vision for the company?

We’re optimizing for readability here so to learn more about Vizit you’ll have to D.Y.O.R. I’m excited to watch this team bring more brands into the digital, visual age. All consumers and brands alike applaud your efforts. See you around town & the internet!

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